Thijmen Raateland
16. juni 2025
CVs: Your Secret Sales Weapon
Stand out to clients, win more placements in seconds.
The underrated power of the CV
The CV is often the very first impression a client gets from your agency.
Recruiters spend an average of 20–30 minutes per CV on formatting, writing summaries and adjusting layouts. And yet, this is often treated as admin work instead of a commercial opportunity. What if every CV became one of your strongest sales assets?
Why CV formatting matters more than you think
Consistent formatting strengthens your brand and well-designed CVs lead to higher client conversion rates. A clear, structured layout makes it easier for hiring managers to assess candidates quickly. Uniform CVs reinforce a sense of quality, professionalism and reliability.
📊 Hiring managers often associate the quality of your candidates with the quality of the CVs you send.
CVs as a commercial tool (not just admin)
Every CV you send is a reflection of your agency. The CV should not only describe the candidate but sell the candidate. And your agency by extension.
A strong CV layout should:
Be easy to scan
Highlight key selling points
Visually align with your brand identity
🧠 “Your candidate may be average, but your CV shouldn't be.”
The hidden costs of manual formatting
Average time spent: 20–30 minutes per CV.
For 100 CVs a week, that’s up to 50 hours lost every week.
Recruiters lose valuable time they could spend sourcing or speaking with clients.
Managers often underestimate how much time is lost on CV formatting across the team.
📉 Multiply that by the number of consultants and the true cost becomes clear.
Transforming the process: Automation in seconds
Modern automation lets you parse, clean, and format a CV in under a minute. No more copy-pasting, aligning headers or rewording summaries manually.
Instead: a streamlined workflow where CVs are client-ready, faster than ever. Still personal, still high-quality. Just done in seconds, not hours.
Conclusion: The CV is your agency’s signature
The CV is not just a document. It’s a branding tool, a trust signal and your foot in the door. When done right, it increases client confidence and placement success. Automating CV formatting is one of the fastest ways to increase efficiency, brand consistency, and conversion rates.
Want to see what your CVs could look like in seconds? 👉 Book a free demo and receive your custom branded layout.